New features with subscription, find out more


One of the leading wealth management technology companies, Fisdom, has entered the brokerage space and announced the launch of a complete and digital platform – mobile applications, website and terminal – allowing clients to benefit from a robust brokerage system. The platform will provide services regarding equities, derivatives, follow-on public offerings (FPOs), buyouts, initial public offerings (IPOs), non-convertible debentures (NCDs), gold sovereign banks, currencies and foreign exchange trading funds (ETFs).

Along with an extensive platform, Fisdom also offers industry-first features that will make it easier for customers to operate smoothly. These include ‘Don’t Miss’ Alerts, Voice Search, Watchlist, Instant Order Margin Calculator, Real-Time Tracking Portfolio, Advanced Charting Tools, Chain View options, among others.

Along with this, clients will benefit from extensive research coverage of over 3,500 individual scrips, supported by proprietary tools and filters, which will ensure informed investment decision-making.

“We are delighted to launch brokerage services to our customers, which is one of Fisdom’s strategic initiatives. A highly skilled team of industry experts is behind the platform we are unveiling today. With this new service, we aim to deliver a premium investment experience to clients through a comprehensive and personalized product suite,” Subramanya SV, co-founder and CEO, said in a press release.

As the company sharpens its horns to break into the stock market, the wheel of this wagon is handed to Rakesh Singh, the new CEO of Fisdom’s brokerage business. “I am delighted to lead this new venture at Fisdom. I am confident that our comprehensive product range, competitive pricing, and strong research-based support will help Fisdom establish itself as the preferred platform for investors as well as power traders,” Singh said.

Singh, apart from mentioning the exponential growth of Indian direct stock markets, also highlighted the monetary models adopted by Fisdom to walk neck and neck with its competitors in his statement. The company offers investors competitive fixed fees per business structure. Additionally, the company is pushing for a subscription-based model for unlimited trading. Additionally, customers can have the chance to be the brand ambassadors/associates/partners with the company, while enjoying multiple rewards under their referral program titled “Customers Get Customers”.

Fisdom is a one-stop solution for a broad customer base seeking help with savings, investment and protection. He is currently a partner of some of the major lenders in the country including Bank of Baroda, Oriental Bank of Commerce and Indian Bank.

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