Fisdom launches stock brokerage services – Pragativadi


Bengaluru: Fisdom, India’s leading wealth management technology company, has announced the launch of equity brokerage services to its clients. The new business will offer a full suite of products to clients, including equities, derivatives, IPOs, FPOs, buyouts, gold sovereign bonds, MNTs, currencies and ETFs.

Clients will be able to use Fisdom’s robust digital platform – mobile, web and terminal apps to access the suite of stock brokerage products. It will also offer a call-n-trade service and dedicated trading desks to its Private Wealth clients. Users will have access to robust research coverage on over 3,500 individual scrips as well as exclusive filters and tools, which will enable users to make informed investment decisions.

Fisdom’s stock investment product will include several unique and industry-first features such as watchlist with stock list (don’t miss alerts), instant order margin calculator, best view in-class options chain, voice search, watchlist interface and wallet for real time tracking, Advanced graphics tools and many others.

Fisdom offers competitive fixed fees per trade structure for investors and an affordable subscription plan for traders for unlimited trading. Fisdom will offer all its customers to be the brand ambassadors/partners/associates and reward them for each referral through the “Customers Get Customers” referral program.

To lead the stock brokerage business, the company has elevated Rakesh Singh as CEO of the brokerage business. Rakesh joined Fisdom in 2018 and ran sales and distribution. Previously, Rakesh held senior positions in several major Indian and global financial institutions. He has a successful track record in launching and scaling brokerage businesses across multiple entities such as HDFC Securities, UTI Securities and Standard Chartered Bank. Rakesh will be supported by a team of industry experts in this endeavor which took only 9 months from conceptualization to go-live.

Fisdom has pioneered a unique wealth management model led by a banking partnership that provides access to high quality services to clients in Tier 2 and Tier 3 locations. In the near future, Fisdom will also expand the brokerage services to customers of Fisdom’s partner banks.

Subramanya SV, co-founder and CEO, Fisdom said: “We are delighted to launch equity brokerage services to our clients, which is one of Fisdom’s strategic initiatives. We have assembled a highly skilled team of industry experts led by Rakesh Singh who have spent the last few months developing the platform we unveiled today. With this new service, we aim to provide the best-in-class investment experience to all of our clients through a comprehensive and personalized product range. »

Rakesh Singh, CEO, Fisdom Broking said“I am delighted to lead this new venture at Fisdom. The direct equity investment market is growing rapidly in India. I am confident that our comprehensive product range, competitive pricing and extensive research will help Fisdom to establish as a preferred platform for investors as well as power traders.

To access Fisdom’s stock brokerage service, customers simply need to download or update the Fisdom mobile app.

About Fiddom:

Fisdom, co-founded by Anand Dalmia and Subramanya SV, is India’s leading digital wealth management platform, offering investment, savings and protection solutions. Fisdom combines technology and financial knowledge to bring simplicity, accessibility and confidence in financial products to India’s largely underserved population. Several banks and financial institutions have partnered with Fisdom to provide access to financial products to their customers. Fisdom partners include Oriental Bank of Commerce, Bank of Baroda, Indian Bank, UCO Bank, Karnataka Bank, City Union Bank, Bajaj Finserv and many others.


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